{"id":105060,"date":"2022-03-24T12:58:44","date_gmt":"2022-03-24T11:58:44","guid":{"rendered":"https:\/\/xn--franoise-paris-jjb.com\/brand-concept\/"},"modified":"2022-07-18T16:00:32","modified_gmt":"2022-07-18T14:00:32","slug":"brand-concept","status":"publish","type":"page","link":"https:\/\/xn--franoise-paris-jjb.com\/en\/brand-concept\/","title":{"rendered":"Brand Concept"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”210795″][vc_column width=”1\/1″][vc_custom_heading text_size=”h4″ text_weight=”400″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”572623″]LUXURY BRAND MADE IN FRANCE WITH RARE VINTAGE SOURCING \/[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”2″ column_width_percent=”100″ border_color=”color-jevc” border_style=”solid” shift_y=”0″ z_index=”0″ uncode_shortcode_id=”145095″ border_color_type=”uncode-palette” css=”.vc_custom_1648125191853{border-top-width: 1px !important;}”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ border_color=”color-jevc” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”101012″ css=”.vc_custom_1647863439198{border-right-width: 1px !important;}” border_color_type=”uncode-palette”][vc_single_image media=”104311″ media_width_percent=”100″ uncode_shortcode_id=”463620″][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ border_color=”color-jevc” border_style=”solid” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”161659″ border_color_type=”uncode-palette”][vc_custom_heading text_size=”h5″ text_weight=”400″ text_transform=”uppercase” uncode_shortcode_id=”142838″]Brand concept[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”119193″]<\/p>\n

Made in France with a rare luxury sourcing, Fran\u00e7oise offers a durable design.
\nThese unique, emotional pieces share a passion for singular allure, fashion heritage and local craftsmanship.
\nMade exclusively from dead stock fabrics from the greatest Parisian Maisons de couture and exceptional vintage accessories.
\nAt a time when the world is questioning the role of luxury and consumption, Fran\u00e7oise is anchored in a traditional industry and expresses herself apart from the frenetic cycle of fashion<\/span>with attention to detail, materials and craftsmanship.<\/p>\n

Unconventional, elegant and uncomplicated, Fran\u00e7oise has fun mixing references and blurring the lines. She handles and accumulates genres and eras with lightness.
\nHer wardrobe is embellished with satin, lurex, cotton, velvet and cashmere. She likes what is soft, but also what is shiny. Fran\u00e7oise is selfish, she dresses for herself and only for herself. Sensual and carnal, her skin loves the embrace of beautiful materials. Playful, it leaves a clavicle bare, it honours a wrist, an ankle.
\nShe likes to hide what she wants us to guess and show what we cannot imagine.
\nFran\u00e7oise’s style is a woman of unstudied elegance.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ border_color=”color-jevc” border_style=”solid” shift_y=”0″ z_index=”0″ mobile_visibility=”yes” uncode_shortcode_id=”841022″ css=”.vc_custom_1652893564541{border-top-width: 1px !important;}” border_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_empty_space empty_h=”1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”210795″][vc_column width=”1\/1″][vc_custom_heading text_size=”h4″ text_weight=”400″ css_animation=”marquee-scroll” marquee_clone=”yes” uncode_shortcode_id=”572623″]LUXURY BRAND MADE IN FRANCE WITH RARE […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-105060","page","type-page","status-publish","hentry"],"yoast_head":"\nBrand Concept • Fran\u00e7oise Paris<\/title>\n<meta name=\"description\" content=\"Fran\u00e7oise is a Luxury Upcycling Brand made in FRANCE with Rare Vintage Sourcing designed by Johanna Senyk\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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